Social media platforms
Social media platforms Image: unknown
© unknown

A new study from the International Center for Media & the Public Agenda (ICMPA) at the University of Maryland suggests that we are.

Thanks to @Jim_Croft I came across a study by the International Center for Media & the Public Agenda (ICMPA) at the University of Maryland that looked at university students’ use of social media and how they got by without it over a 24 hour period. The study concluded that “... most college students are not just unwilling, but functionally unable to be without their media links to the world.” They felt disconnected with family and friends and anxious about not keeping up with the news, whatever that may be “One student said he realized that he suddenly ‘had less information than everyone else, whether it be news, class information, scores, or what happened on Family Guy'".

Is this surprising? No. In a study we did in 2007 looking at how 18-30 year olds used the web, those who were incredibly active online (such as creating web pages, using social media, active bloggers, etc) used the language of addiction to describe their internet usage – the net was seen as a “… never ending vortex of information and interest and it’s easy to get lost for hours!”. In other work we did with school students we asked them to complete the following sentence – Not being able to access the web is like not being able to ..., with one respondent saying “Walk, breathe, talk, eat, survive, socialise”. More of their comments can be found on the blog post Kids talk about the Internet.

The University of Maryland study is essential reading . As mentioned on the blog post Visitors to the Australian Museum Use Social Media we are currently studying these trends in more detail. When I had an initial look at the data, Facebook was clearly being used on at least a daily basis by the majority of our visitors...

As I’ve said many times before – museums ignore these trends at their peril. More to follow!