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Motion Guidelines

The Australian Museum identity reflects the diversity and dynamism of the Museum itself. The motion toolkit is an extension of these values and the brand system. It’s a collection of motion assets and templates that can be adapted to a range of content, from playful to educational, serious to exciting.

The guidelines document showcases the brand’s animated elements, as well as recommended usage and example applications.

The motion assets and templates referenced in the guidelines can be downloaded below as Premiere and After Effects files.


Preview a few examples below. Details available in the AM Motion Guidelines document.

e.g. Logo animation

e.g. Pattern

e.g. Typography