Jacinta joined the Australian Museum (AM) as Director, Marketing and Partnerships in 2016. She is a highly experienced leader in all three sectors and brings a wide range of strategic skills and knowledge to the role. An executive and director, with a demonstrated history of working in both the ‘for profit’ and ‘not for profit’ sectors, her 25 plus year professional career encompasses specialist fiscal and general management experience across a diverse group of organisations.
For the eight years prior to joining the AM, Jacinta was CEO of the Eye Surgeons’ Foundation where she managed a significant strategic and financial turn-around for the organisation. Previous roles include Managing Director of the National Geographic Channel Australia/New Zealand and Managing Director of leading Sydney public relations firm Prue MacSween & Associates. Jacinta has a Bachelor of Arts in Communication and Media Studies from the University of Canberra.
As part of the Executive Leadership Team at the AM, Jacinta is responsible for the oversight, business development and revenues associated with marketing, communications, sponsorship and partnerships, visitation, membership and tourism and other commercial activities.
Holding a Bachelor of Arts in Communication, focused on Communications, International Marketing and Media Studies from the University of Canberra, Jacinta’s business acumen renders her well versed in international management, business planning, negotiation and the full spectrum of communications including media, digital, stakeholder and celebrity management.