Teaching a Masterclass tonight at UTS to a bunch of students about what museums are doing in the Web 2.0 area. I’ll be discussing the following.

  1. Why museums are in these spaces – data about visitors’ use of social media
  2. What they are doing there, using our All About Evil exhibition development blog/Facebook group as a case study
  3. Social media in exhibition development – building community:
  • Stage 1: build, invite, personalise, network, populate the web
  • Stage 2: maintain, post, encourage, question
  • Stage 3: develop content, seek feedback, ask for active contribution
  1. Web 2.0 and organisational change for museums:
  • Let go
  • Risk-taking
  • Go for it
  • Networks & connections
  • Scaffolding
  • Self-monitor
  • Participation
  1. Six ways to make Web 2.0 work (based on an HBR article):
  • Top people lead through informal channels
  • Users determine how they do things: not imposed
  • Needs to be integrated as part of work processes: not an add on
  • Appeal to people's desire for recognition
  • Never know where solutions will come from
  • Balance freedom and control
  1. Developing a Web 2.0 mindset
  2. Repurposing content: write once, publish broadly across a range of mediums
  3. Other museums