Join industry leaders over two days on 14-15 April as we explore tangible ways that social media can engage culturally diverse audiences. Special guests include folks from the Smithsonian Institution, Powerhouse Museum, Museum Victoria and the Australian Museum.

The first few years of social media brought new approaches to audience engagement, emphasising knowledge sharing through open platforms. As organisations explored the potential of social media, they focused on the impact this would have on their internal practices. Today there is growing emphasis on how these seemingly democratic forms of communication can support and develop culturally diverse audiences.

Transformations in Cultural Communication offers a unique opportunity to draw together leading researchers and professionals in the field of cultural communication to explore the tangible ways in which social media can engage culturally diverse audiences. It draws on national and international experience in mobile technologies, education, cultural diversity and industry/community partnerships to address cultural diversity beyond the polemics of inclusion.

This symposium provides an excellent opportunity to address highly charged and significant questions related to the ways in which cultural organisations encourage audiences to engage in issues related to broad global and civic themes. Importantly, it explores the ways in which social media will support this cultural exchange into the future.

Australian Museum building, William Street, Sydney
The 'australian museum' sign was erected at the side of the building in 1977. Image: Australian Museum
© Australian Museum