Amanda Farrar PSM

Amanda has held senior leadership positions within the public service, television and media sectors for over 20 years. Amanda was promoted to Director, Strategy and Chief of Staff in 2024 and was previously the Director, Public Affairs and Development. Her role is responsible for the implementation of the AM’s strategic plan and major projects, securing government and philanthropic support the Museum’s flagship science, education and cultural programs.

Amanda also manages major cultural infrastructure projects, legal and business continuity and key stakeholder relationships and is the executive champion for access, diversity and inclusion, sustainability and the AM’s Reconciliation Action Plan. In 2022, Amanda’s leadership skills were recognised with a Public Service Medal for outstanding public service to arts and culture in NSW.

Amanda was previously a senior advisor to former NSW Premier, Hon Mike Baird and the former Managing Director of National Geographic Channel Australia/New Zealand with a depth of marketing, advertising, communications and digital broadcasting experience.

Amanda has a personal interest in First Nations affairs and community building and has been actively engaged in several place management and community building committees and advisory groups.